L2's inaugural event in Paris will probe the underpinnings, platforms, and best practices of social media in Europe.

Social Media has shifted marketing from brand-controlled, one-way communications into collaborative dialogues with&mdashand among&mdashconsumers. At this intensive, executive Clinic, academics and industry professionals will probe the opportunities, challenges, and underpinnings of social media programs in the prestige market. Held in Paris, this Clinic will enhance participants&rsquo fluency in brand-driven social media efforts through a series of sessions with a balance of theory and industry case studies. Content will be presented in English.

The L2 Social Graph: Europe will provide a framework for thinking about the overall opportunity in Europe for prestige brands and will explore the key digital players and strategies that lead to success.

Format

This Clinic will bring together thought leaders from academia and industry, who will contextualize Europe's unique social media landscape and the opportunity for luxury brands.

Content will focus on best practices and emerging trends, culled from L2's industry-leading research, as well as first-hand expertise from Internet platform operators and social media professionals "on the ground" in Europe.

To learn more about L2, click here.

Audience

Content is curated for an audience of global prestige brand executives and digital marketers. Attendance is by invitation only, and priority is given to L2 member brands, brands, and students/academics.

Agenda

Speakers Full list of speakers to be announced

LUCA BENINI Managing Director, Europe | Buddy Media

Luca is a digital media executive with more than twelve years of experience, nine of which with a pan-European scope and focus. Prior to joining Buddy Media, Luca was global digital measurement firm comScore's third employee in Europe and was instrumental to the development of the company's sales, client service and account management teams.

With full responsibility of the European sales and client relationship management teams, Luca managed clients ranging from all major agencies and brands to top publishers and advertising networks.

MATTHIEU CH&EacuteREAU Founder & CEO | Tigerlily

Matthieu is the founder and CEO of Tigerlily, a leading European company that helps fortune 1000 companies manage and optimize their social marketing strategies. Matthieu is also the author of the book "Community management", which is a best seller in France and Italy.

Before Tigerlily, Matthieu has been a research assistant at the French Ministry of Culture and Google and the CEO of a leading interactive agency.

Recognized as a thought leader on digital media and social marketing, he speaks at top Universities (HEC, Sciences-Po, La Sorbonne) and Conferences (Electronic Business Group). He has been interviewed by Techcrunch, LCI, Libération, Le Journal du dimanche, Stratégies, Challenge, l&rsquoExpansion, BFM Radio and Le Journal du Net among others.

With Tigerlily, Matthieu has won many awards, including a silver Award at LeWeb and was a Techcrunch Europas and Seedcamp finalist.

KRISTINE DE VALCK Associate Professor of Marketing | HEC School of Management

Kristine de Valck is an Associate Professor of Marketing at HEC Paris. She earned her PhD degree at RSM Erasmus University with a thesis about the knowledge and friendship networks in virtual communities of consumption. Her research focuses on online consumer networks, consumer tribes, and the role of the Web 2.0 in co-creation, marketing, and market research. Specifically, her expertise relates to group dynamics, natural and synthetic (i.e., firm-generated) word of mouth, as well as the use of consumer-generated content for business development and marketing. At HEC, she has developed a course about social media marketing communications in which she cooperates with companies to offer students a real life case. Her work has been published in the British Journal of Management, Decision Support Systems, Finanza Marketing e Produzione, and the Journal of Marketing. She has also contributed to various edited books.

DELPHINE GATIGNOL VP Sales France & Belgium | comScore

With an extensive experience in the field of marketing research spanning over 10 years, Delphine Gatignol is a veteran in the web analytics and web measurement market. Before joining comScore as VP Sales for France & Belgium, Delphine worked at TNS Theatrical Entertainment Services (TES), a member of the TNS Group (now Kantar Media), where she managed international sales and operations.

Previously, Ms. Gatignol honed her research expertise and client relationship skills as international sales manager for TNS Secodip (now Kantar Media Intelligence), where she oversaw Pan-European ad tracking and developed an online ad tracking service in Europe. During her time at TNS Secodip, Delphine consulted with clients in the media and advertising industries, including BBC Worldwide and CNN.

SCOTT GALLOWAY Founder | L2

Scott is the founder of L2, a think tank for digital innovation, and Clinical Professor of Marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum&rsquos &ldquoGlobal Leaders of Tomorrow,&rdquo which recognizes 100 individuals under age 40 &ldquowhose accomplishments have had impact on a global level.&rdquo Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley&rsquos Haas School of Business.

COLIN GILBERT Research & Advisory | L2

Colin served as the Re