description

In Q4 2010, smartphone shipments overtook those of PCs for the first time. Throughout 2011, we saw traffic from non-PC devices in the U.S. grow to seven percent of all digital traffic, fueled by the adoption of tablets. And last month, PayPal data revealed a four-fold (371 percent) increase in the number of customers shopping through mobile devices on Black Friday.

Accordingly, the conversation among marketers has shifted from anticipating the impact of mobile technology to reacting to the ways by which the mobile population is challenging traditional norms governing consumer behavior.

In January, L2 will release its first Prestige 100&reg: Mobile IQ Index, profiling the mobile efforts of 100 leading brands across five distinct industries: Beauty & Cosmetics, Fashion, Hospitality, Luxury Retail, and Watches & Jewelry.

In this Clinic, we will explore the most critical trends in the mobile space. Topics will include implementation of mobile payment systems, augmented consumerism, mobile advertising, the impact of HTML5, and associated case studies.

format & audience

This half-day, intensive Clinic will feature thought leaders, academics, and innovators from all parts of the mobile ecosystem. The Clinic will take place in a classroom setting with a curriculum designed to increase a manager's proficiency in, and understanding of, mobile marketing and commerce.

Agenda

presenters
Full list of speakers to be announced. Please check back often for updates.

JOACHIM BADER
Director, Mobile | SapientNitro

As a long-standing mobile insider Joachim is one of the most thought-after speakers in the industry working with global clients like Lufthansa, TUI, Vodafone, Hugo Boss and Audi. Joachim has been managing director of CLANMO GmbH, now part of SapientNitro, a full-service agency for digital marketing and technology.

Before that he worked as vice president of mobile and marketing and was a member of the management team at MindMatics AG. He was responsible for the business sectors of Consulting, Client Services, and Business Development. Joachim studied Business Administration as well as Communications and Political Science in Marburg, Berlin, and Amsterdam.

JEREMY COPP
Vice President, Mobile, Europe |comScore, Inc.

Jeremy manages the European mobile business for comScore, Inc., overseeing the delivery of mobile market intelligence and media measurement products as well as custom research reports to advertising, media, mobile network operator and handset manufacturer customers within Europe. He is a seasoned mobile industry veteran with a background in delivering mobile advertising and content platforms as well as licensing smartphone operating systems and handset technologies.

Prior to joining comScore, Jeremy was CEO at Rapid Mobile Media Ltd., and also Chief Sales Officer at Beatnik, Inc., a San Mateo, California based company responsible for licensing software audio engine technologies to the leading global handset manufacturers and building a mobile music ecosystem around the products. Jeremy was also one of the founding commercial team at Symbian Ltd., where he was responsible for commercial relationships with companies throughout the wireless value chain.

Jeremy received an M.Eng in Electrical & Electronic Engineering from the University of Surrey.

ROBBIE DOUEK
Head of Mobile Sales & Operations | Google, France

Robbie joined Google in July 2010 through Google&rsquos acquisition of AdMob, and became head of mobile sales and operations in France one year later. Robbie&rsquos team is in charge of working with Google&rsquos client base to provide deep product expertise and sales support, helping French businesses deliver ROI-focused campaigns and measurable results.

Prior to joining Google, Robbie was in charge of Sales for AdMob in Southern Europe. From 2007-2009, he headed Digital Sales for euronews, piloting their online strategy throughout Europe. Robbie is a graduate of French and Politics from Leeds University.

SCOTT GALLOWAY
Founder | L2

Scott is the founder of L2, a think tank for digital innovation, and clinical professor of marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum&rsquos &ldquoGlobal Leaders of Tomorrow,&rdquo which recognizes 100 individuals under age 40 &ldquowhose accomplishments have had impact on a global level.&rdquo Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley&rsquos Haas School of Business.

COLIN GILBERT
Research & Advisory | L2

Colin served as the research lead for L2's Prestige 100&reg: Mobile IQ study. Prior to joining L2, Colin served as a Principal at the Civitas Group in Washington D.C., where he helped lead advisory engagements for a range of clients spanning technology startups, defense contractors, and government agencies. While at Civitas, Colin specialized in matters pertaining to cloud computing, cyber security, and online privacy.

Colin received a B.A. in history from Stanford University and an M.P.A. in public and economic policy from the London School of Economics. While completing his graduate studies abroad, he worked with Accenture to construct case study material demonstrating the versatility of the firm's Public Service Value (PSV) methodology.

CHUCK GOLDMAN
Chief Strategy Officer | Apperian, Inc.

Chuck founded Apperian in 2009 and leads Apperian&rsquos strategic initiatives and business development for the company. Chuck spent eight years as a Director at Apple, Inc where he helped integrate Apple technologies into Apple&rsquos largest education and enterprise customer infrastructures. Chuck led Apple&rsquos iPhone Enterprise Beta Program program and helped Apple&rsquos earliest adopters leverage iOS to connect to a next generation of consumer and empower the mobile workforce since the day it launched.

Before Apple Chuck was the founder and CEO of Interactive Media Solutions, the leading provider of next-generation online recruiting tools for colleges and universities. At IMS, Chuck created America&rsquos first &ldquovirtual open house&rdquo where students, faculty, and staff communicated in real-time and conducted virtual online leader-led campus tours. Chuck lives in Boston with his wife and three boys.

MAUREEN MULLEN
Research & Advisory | L2

Maureen leads L2&rsquos Research and Advisory Practice where she helped developed the Digital IQ Index&reg. She has benchmarked digital marketing, e-commerce, and social media efforts of more than 300 brands across Luxury, Specialty Retail, Beauty, and the Public Sector. Maureen also has led digital strategy consulting engagements for a variety of Fortune 1000 clients.

Before joining L2, Maureen was with Triage Consulting Group and led managed care payment review and payment benchmarking projects for hospitals, including UCLA Medical Center, UCSF, and HCA. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

PATRICK SARKISSIAN
CEO & Founder | Sarkissian Mason

Sarkissian Mason is a digital creative agency founded on our core strengths of strategic innovation and customer engagement. Our long-term client relationships with Ferragamo, Mazda, eMusic, CNN, and others are based on a mutual respect for creating disruptive ideas that bring brands attention and results.

KENT VALENTINE
Engagement Director | Last Exit

Kent is the engagement director of Last Exit, a New York and London based digital strategy, marketing, and design agency whose services include digital research and strategy, creative campaign formulation and management, SEO and analytics, motion graphics for digital delivery, interactive design, and technical delivery.

Kent has over 10 years digital experience working with brands including Nokia, Qantas, and MediaCom. He is a social media specialist and has written about technology for publications such as The Age and the Huffington Post UK. He is also an award-winning stand-up comedian.